Many people understand the iPhone is one of the most popular smartphones on the face of the planet, but what many people don’t realize is just how popular the phone actually is. According to a recent report the iPhone market share was 25% of all smartphone sales in 2012. This is incredible when you think about how many other competing phones are currently on the market.
Reason for 25%
Many people find it mind-blowing that a single model of phone can own a quarter of the entire smartphone market around the world. To put it another perspective 1 out of every 4 smartphone owners owns an iPhone. This is compared to the millions of Android powered phones produced by different companies, and the other types of smartphones also available such as BlackBerry and Nexus. While the iPhone is popular, many people struggle to answer the question of why it’s so popular. While this question isn’t easy to answer, the recurring answer is because of the wide array of apps and other programs that can be installed onto the iPhone. The Apple App Store has over 775,000 different apps, both free and paid which can be downloaded onto all the latest iPhone models. Another reason is because of the massive advertising campaign that Apple put together to promote the iPhone. Apple spent nearly 1 billion dollars so far advertising and promoting the iPhone using a variety of venues such as television advertising, internet promotion and radio spots.
Apple’s Success
Apple has found success in other areas besides the iPhone. Their first hit was the iPod, which debuted in 2001 was followed by the iPhone, iPad, and numerous other products that have become best-sellers in their respective categories. Because of the numerous products Apple has released their iPhone sales have also benefited. Apple has become synonymous with simplicity and perfection, as evidenced by the simple yet sleek designs of virtually every product they produce. Other reasons for Apple’s immense success include their aggressive advertising campaigns, their signature Apple store locations, as well as the friendly and knowledgeable staff and customer service available in these stores. Apple is constantly innovating and redesigning their product line to stay ahead of the competition, which has allowed them to retain a large market share in the United States and around the world. Apple is showing no signs of slowing down, with new products scheduled to be launched in the near future.
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